It’s Grotesk!
A little while back, this illustration made its way around cycling blogs. The artist responsible, Grotesk, was recently interviewed on Computerlove, one of the better graphic design blogs I regularly read.

Grotesk is a well traveled graphic designer who is currently the creative director at Zoo York, overworked freelancer and quite the funny guy. I am especially impressed by his humor and sarcasm within the design profession, something that even stretches into the origins of his chosen name:
How did you come up with the name Grotesk, and is there some meaning behind the choice?
Grotesk is a play on words, derived from the name of a font called “Grotesk Haas,” which was the precursor to the Helvetica typeface and one of the best things my country of birth, Switzerland, ever created. The name also means silly, absurd, stupid and ludicrous.
His perspective as a designer is very interesting, I’d suggest reading the full interview, so do it here!
…And as I was perusing Grotesk’s Flickr page and came across this amazing photo, it speaks for itself:

I wish this dude would ride with our crew, it reminds me of the less sophisticated set-up that the kid riding BMX all over Comm Ave has!
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Categories: Advocacy, Design
you know it’s my dream to ride with those BMX kids on Comm Ave.